Posts Tagged: Wired

Vanity Fair Gets Techie

Kara Swisher, one of tech’s best known and most aggressive journalists, has been snapped up by Vanity Fair. Her technology-related features will appear amid the usual fashion spreads, true crime stories, and cultural commentaries. “I love Vanity Fair and think Graydon Carter is wonderful,” Swisher said. “It’s a great place to write bigger and longer… Read more »

Digital Editions Booming for Condé Nast

Since entering the App business in May, Condé Nast is reporting 242,000 digital downloads of its eight available titles, which include Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair.  This number includes digital subscriptions, single copy purchases, and print subscribers who chose to add digital additions to their packages.  This… Read more »

Lauf Jumps Ship and Heads to "The Atlantic"

Jay Lauf is leaving Condé Nast’s Wired and heading over to The Atlantic, where he will try to get the 150-year-old iconic opinion and analysis journal out of the red and back into the black.  Lauf is stepping in for Elizabeth Keffer’s old position of vp, publisher.  Keffer will be taking over Atlantic Live, the publication’s… Read more »

Print Mags Entice Readers to Zap Bar Codes with Their Mobile Phones

Presto!  The curious are directed from the print ad to an online follow-up for additional, deeper information.  The practice uses WAP (or wireless access protocol) and requires mobile users to download free software from Scanbuy, which enables cell phone cameras to function as barcode scanners.  Billboard, Car and Driver and Wired magazines have experimented with the… Read more »