Condé Nast International has unveiled its debut edition of Allure Russia, with the title’s September issue. The beauty-focused Allure is the ninth title to be published by Condé Nast Russia, following the launch of Russian titles including Vogue, Glamour, GQ, Condé Nast Traveller and Brides.
“Russian women have a special relationship with all things beauty-related,” commented Karina Dobrotvorskaya, president of Condé Nast Russia.
“Advertising budgets for beauty remain higher than any other advertising category,” said Victoria Boukharkina, publisher of Allure Russia and Glamour Russia. “It’s hard to imagine a better time to launch a magazine devoted entirely to beauty with a potential audience of 2.5 million Russian women who are interested and willing to invest money in it.” WWD (Aug. 2012)