Comag Marketing Group, LLC

YouTube has partnered with dozens of magazines in recent months, but they want to partner with more in order to “…give users a sense of infinite choice.”  Speaking at an MPA-sponsored conference in NYC today, Jordan Hoffner, head of premium content partnerships at YouTube, encouraged publishers to cede a little brand control in order reap big gains in audience.  He also pointed out that magazine partners keep more than half of any advertising revenue generated through their YouTube channels.  Folio:  (Feb. 27, 2008)

Tags: narrowcasting, web-based video, YouTube

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