Yoga Journal and Vegetarian Times Plan “Earth Day” Digital Issue Promotion
December 11th, 2007
Both titles — in Active Interest Media’s Healthy Living Group – will invite subscribers to forgo their printed copy of the May 2008 issue in favor of receiving a electronic copy, delivered by email on April 2nd, instead. For each printed issue that’s saved, the publisher will plant a tree in India, the birthplace of yoga. Circulation Management (Dec. 10, 2007)
Tags: Active Interest Media, Bill Harper, Digital Issue, Earth Day, Vegetarian Times, Yog Journal, Zinio