Rogers Uses Supplements to Encourage Magazine Sales
May 27th, 2008
Rogers Publishing Ltd has put a four page section on magazine retailing in each of their latest issues of Canadian Grocer and Pharmacy Post. These supplements are presented as feature reports and offer insight on the importance of magazines in these types of stores, in addition to tips on how to maximize sales. The Rogers Publishing company funded these sections as marketing investments in order to provide insight to Canadian retailers and hopefully advance sales. Masthead Online (May 26, 2008)