Women’s Health to Sport More Green
April 14th, 2008
In an effort to increase readers’ environmental awareness, Women’s Health and Environmental Media Association have teamed together to launch some green-focused, celeb-studded events. The magazine hopes that increasing its involvement with celebs will also increase its connection to influential women. Women’s Health is also introducing a new column, called In Focus Planet, in the July/August issue. The title hopes that increasing the green content will help it appeal more to a wider range of advertisers. So far, they have picked up Aveda and Keen Footware as new clients. MediaWeek (April 14, 2008)