Comag Marketing Group, LLC

In response to rising costs, Hershey Co. is overhauling its supply chain — cutting jobs and outsourcing production of some products — and increasing its marketing efforts in emerging markets abroad.  International sales now account for 13% of the company’s sales and are growing at 25% a year.  That figure is even more impressive when compared with the annual growth of the U.S. confectionery market: 2% in a good year.  Reuters  (Feb. 19, 2008)

Tags: chocolate, confectionery, Hershey, inflation, supply chain

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