Comag Marketing Group, LLC

Mediamark Research & Intelligence (MRI) announced that it will acquire Starch Communications, a company that provides data on print advertising effectiveness.  MRI says that by using Starch’s research resources, it will be able to expand its Issue Specific Readership Study to include measurement of ad recall and actions taken for ads within specific issues - and potentially, to develop ad ratings for magazines similar to those for television.  MRI says this is something the industry needs.  Folio (July 22, 2008)

Tags: ad effectiveness, advertising, MRI, Starch Communications

This entry was posted on Wednesday, July 23rd, 2008 at 4:10 pm and is filed under Magazine Publishing, NewsShare, Research/Trends/Forecasts, advertising. You can Email This Article to a friend. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.