Comag Marketing Group, LLC

At present, online, information aggregators and search engines don’t pay for content.  They simply collect it, free of charge, from the major news organizations — a circumstance that many say can’t go on forever.  The current “robots.txt” accesss system gives producers a stark choice: make all your content available or protect it all.  A new system, developed over the past year and implemented last month, allows participating publishers to, “…instruct search engines about how long an article should remain in a search engine’s index, or which search engines would be allowed to index it at all.”  Called Automated Content Access Protocol or ACAP, the new system offers content providers much greater flexibility.  But so far, the search engines show little interest in it.  The New York Times  (Dec. 10, 2007)

Tags: ACAP, Google, news aggregators, robots.txt, search engines, Yahoo!

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