Wholesalers Brainstorm New Sales Approaches
With the price of gas increasing weekly, magazines are facing steeper-then-usual sales declines. Particularly, men’s titles and news magazines are down the most, though categories across the board show declines. To combat this decline, some different options are being thrown around. Some titles have the opportunity of hiking up cover prices. For others, with the average cover price now at $4.53, that’s not an option. Due to rising cover prices, celebrity magazine dollar sales are actually up. Another possible way to fight declines is to offer coupons for newsstand copies on their covers or in circulars, which in the past has not been done. One source says, “Retailers would like to see magazines adopt more consumer packaged goods-type promotions.” MediaWeek (June 30, 2008)
Tags: coupons, magazine sales, price hike