Comag Marketing Group, LLC

The WSJ takes a look at what has brought about the need for Newsweek to shed some 20% of its staff this week.  Time magazine made large cuts last year.  “While circulation for both Newsweek and Time has remained flat, at around 3.1 million and 4 million per issue, respectively, the number of advertising pages has declined in recent years and major retailers, including Wal-Mart Stores Inc., are reducing the number of issues they stock in stores.”  Both magazines are suffering from what the Journal describes as a case of Economist envy.  That UK export’s ad page total grew by 8.5% in 2007.  The Wall Street Journal  (Apr. 4, 2008)  Paid subscription may be required.

Tags: buyouts, Economist, job cuts, Newsweek, newsweeklies, Time

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