Comag Marketing Group, LLC

After several attempts at corporate blogs bogged down when the posts read like boilerplate from Wal-Mart’s PR department, the retail giant may have found success.  Bentonville has unleashed its buying staff to write about their pets, passions, reading lists and products, of course – and all without regular, formal review.  Computers and consumer electronics get the bulk of attention, since gadget geeks make a habit of scouring the web for product reviews.  The effort may carry some risk; Microsoft Vista was recently panned by the PC buyer, for instance.  Still, Wal-Mart believes that its latest blog, called Check Out, gives buyers opportunities to gather quick feedback on products and helps humanize the company.  The New York Times  (Mar. 3, 2008)

Tags: Check Out blog, corporate blogs, Wal-Mart

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