Comag Marketing Group, LLC

TMZ, the celebrity gossip site and syndicated television show, is exploring streaming video, as a way to bring live celebrity news stories to online viewers. Recent tests that featured a live streaming video of a parking lot, where Britney Spears was expected to appear, captured viewers for nearly two hours, and a video of Nick Hogan’s recent court appearance achieved similar success. Beet.tv (June 17, 2008)

Tags: audience, celebrity news, streaming content, video

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