Du Jour is a new national magazine with targeted local content. It is aimed at an audience that represents the country’s most discriminating luxury goods consumers. The quarterly, oversized, glossy print publication comes from Jason Binn, founder of luxury magazines like Hamptons, Ocean Drive, Gotham and Aspen Peak, and a chief adviser of the Gilt Groupe, which offers online bargains on luxury goods.
The Luxury category has remained surprisingly strong in today’s market, proving the need for eager marketers to reach Du Jour’s targeted platform; the the most affluent tastemakers and consumers in cities like New York, Miami, Los Angeles, Chicago, Dallas, and San Francisco.
Since half the editorial in each issue will be focused on the local region, readers will get a dose of local trends as well as a broader range of luxury lifestyle content. The editorial will be provocative, and cutting-edge, with a modern point of view.