Tesco Tallying Positive Reviews from Shoppers
May 14th, 2008
Independent interviews with 700 shoppers conducted by Execution Research in Los Angeles, Las Vegas and Phoenix found strong, positive reaction to Tesco’s Fresh & Easy Neighborhood Markets. A majority of those polled rated the chain ahead of Trader Joe’s and Whole Foods in terms of freshness, and ahead of Wal-Mart for value. The researchers went so far as to say that “…Fresh & Easy is the new cult retailer.” This is Money (UK) (May 13, 2008)