Tesco Impresses at Last Week’s CA Store Openings
November 12th, 2007
The UK-based chain’s mix of smaller, 10,000 foot stores, environmentally-themed advertising, appealing design and large offerings of prepared foods won over six reviewers the Los Angeles Times sent out on inspection. Shoppers gave high marks for wide aisles and surprisingly competitive prices, such as Total Advance Clean Colgate toothpaste selling for $2.47 and private label wine — a la Two Buck Chuck’s — selling for $1.99. The high concentration of Tesco executives mingling about at the store openings went over less well. One customer said, “When the suits go away, it’ll be a nice place to shop.” Los Angeles Times Free registration required (Nov. 9, 2007)
Tags: Tesco Fresh & Easys