Comag Marketing Group, LLC » Zinio

Magazines without The Price Committment

Kim — Thu, 07 Jul 2011 19:42:35 +0000

Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon. Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15. It allows people to take their choice of the entire newsstand, so customers can stick with the magazines they already know they like or pick up a new magazine without paying steep prices for a full subscription. The deal was tested live this week in Anchorage, AK; Baltimore, MD and Chattanooga, TN and so far it’s been paying off. Audience Development (Jul 6, 2011)

Target Opens Digital Newsstand on Website

Jennifer — Tue, 13 Oct 2009 15:13:04 +0000

Target has opened a newsstand on its website for digital issues, in partnership with Zinio. The digital editions, which can be viewed within a web browser or through a downloadable application from Zinio, are meant to look — if not feel — like the print magazines they are replacing.In other words, the reader will get a more “magazine-y” experience than just reading an article online. Zinio and Target will share the revenue they get from each single-issue or subscription sale. Zinio CEO Richard Maggiotto suggested that 1,000 or more new subscriptions (a month) from the Target partnership would constitute success for the first year. “Zinio sees about 60 percent of its magazine sales coming from archival or current issue sales, and about 40 percent from subscriptions.” Reuters Oct. 12, 2009

Zinio Expands Online Method Payment Abilities

Jennifer — Wed, 09 Jul 2008 13:54:07 +0000

Zinio LLC, the leading digital distributor of magazines and books, has partnered with GlobaCollect to offer subscribers a wider selection of electronic payment options, including international methods, for their online subscriptions and purchases. MarketWatch (July 9, 2008)

Digital Mags Increase Fivefold in Past Three Years

Jennifer — Thu, 10 Apr 2008 19:51:53 +0000

Folio: reports that consumers highly value both digital editions — which preserve the look and “browse-ability” of the printed product and the searchability of magazine websites. Technological improvements in recent years enable vendors to can add RSS feeds, enhanced ads, plus other bells and whistles to digital editions, while publishers still only need to supply PDF versions of the magazine. What’s more, entry costs are low. Folio: (Apr. 9, 2008)

Yoga Journal and Vegetarian Times Plan “Earth Day” Digital Issue Promotion

Jennifer — Tue, 11 Dec 2007 16:44:31 +0000

Both titles — in Active Interest Media’s Healthy Living Group – will invite subscribers to forgo their printed copy of the May 2008 issue in favor of receiving a electronic copy, delivered by email on April 2nd, instead. For each printed issue that’s saved, the publisher will plant a tree in India, the birthplace of yoga. Circulation Management (Dec. 10, 2007)