Zinio, a digital magazine and newsstand provider, is offering up a pretty enticing deal through the discount phenomenon Groupon. Jeanniey Mullen, global executive vice president and chief marketing officer for Zinio, took a chance with Groupon by offering $35 worth of subscriptions to any of the 4,300 titles available on Zinio for just $15. It [...]
Target has opened a newsstand on its website for digital issues, in partnership with Zinio. The digital editions, which can be viewed within a web browser or through a downloadable application from Zinio, are meant to look — if not feel — like the print magazines they are replacing.
Zinio LLC, the leading digital distributor of magazines and books, has partnered with GlobaCollect to offer subscribers a wider selection of electronic payment options, including international methods, for their online subscriptions and purchases. MarketWatch (July 9, 2008)
Folio: reports that consumers highly value both digital editions — which preserve the look and “browse-ability” of the printed product and the searchability of magazine websites. Technological improvements in recent years enable vendors to can add RSS feeds, enhanced ads, plus other bells and whistles to digital editions, while publishers still only need to supply PDF versions [...]
Both titles — in Active Interest Media’s Healthy Living Group – will invite subscribers to forgo their printed copy of the May 2008 issue in favor of receiving a electronic copy, delivered by email on April 2nd, instead. For each printed issue that’s saved, the publisher will plant a tree in India, the birthplace of yoga. [...]