Ad Spending Downgraded
July 1st, 2008
ZenithOptimedia, which is owned Publicis Groupe, has downgraded its growth forecast for advertising spending in the U.S. to 3.5 percent from its initial forecast of 4.1%. The company also predicts that global internet ad spending will grow 26.7 percent this year, and will surpass its prediction that online ads will account for 12.3 percent of [...]