Cosmo and YouTube will bring a mini, American Idol-like musical competition to the web. “Fun, fearless, female musicians will submit entries on YouTube to be voted on by music industry professionals and fans. The winner of “StarLaunch” will share the stage with pop singers Natasha Bedingfield and Solange Knowles at a concert in New York [...]
With YouTube attracting millions of viewers a day, magazines are trying to figure out a way to use videos on their own websites to generate hits and revenue. Large-scale monetization of web video is extremely elusive to marketers as only a small percentage of money spent on online ads is directed towards video. Richard Glosser, [...]
The next step in leveraging the powerful brand is the Playboy Audience Network, which will form digital partnerships with companies like YouTube, Metacafe and Mixercast, to distribute the Playboy’s short-format, lifestyle and video content. Broadcasting & Cable (Apr. 30, 2008)
YouTube has partnered with dozens of magazines in recent months, but they want to partner with more in order to “…give users a sense of infinite choice.” Speaking at an MPA-sponsored conference in NYC today, Jordan Hoffner, head of premium content partnerships at YouTube, encouraged publishers to cede a little brand control in order reap big gains [...]
Jordan Hoffner, head of premium content partnerships for YouTube, will serve as keynote speaker at the MPA’s fourth “Magazines 24/7″ digital conference, to be held February 27th in NYC. Magazine Publishers of America (Dec. 4, 2007)
The move comes on the heels of other distribution deals with MSNBC and Yahoo, and amidst indications that the Condé Nast’s digital strategy of topic-based websites that do mirror the publisher’s printed magazine brands may be paying off. Traffic to CondéNet websites increased 16% in October to 9.4 million unique U.S. visitors from the same period last [...]