Special Dannon Unit Presses Retailers for More Space
July 1st, 2008
White Plains, NY-based yogurt maker Dannon last fall assembled a “shelf-obsession team” to press its case for expanded display space at retail. The special-operations-type unit supports existing sales teams with account-specific market research and merchandising concepts gleaned from Dannon’s global operations. Sure to be among their oft-cited research is that the dairy category comprises 9% of grocery store sales, [...]