Yahoo has recently launched Yahoo Circulation, a program that enables retailers to deliver personalized online newspaper circulars directly to customers based upon their interests. The program is powered by ShopLocal and is intended to supplement existing newspaper-based marketing programs by delivering benefits like incremental reach, cost-efficiency, flexibility in regional pricing and product availability. B to [...]
Microsoft has signed Lloyd Braun to a multi-million dollar deal to head up their brand new celebrity gossip and pop culture news site. The new celebrity site is said to be highly interactive and will not look like a typical MSN webpage. Braun is highly sought after, was recently hired to oversee a [...]
Shine, set to launch later this month, reflects Yahoo’s wish not to spread its efforts across hundreds of small endeavors, but rather to “…do a few really large things that appeal to tens of millions.” That’s according to Scott Moore, a Yahoo senior vice-president and head of media. BusinessWeek (Mar. 13, 2008)
The move is the latest in the Time Warner unit’s strategy to catch up to Yahoo! and Google in the internet advertising business. Bloomberg (Mar. 3, 2008)
At present, online, information aggregators and search engines don’t pay for content. They simply collect it, free of charge, from the major news organizations — a circumstance that many say can’t go on forever. The current “robots.txt” accesss system gives producers a stark choice: make all your content available or protect it all. A new [...]