Rodale has decided to move around some execs in order to stregthen its growing e-commerce, international, and Men’s Health businesses. Gregg Michaelson has been promoted to executive vp, customer marketing and will take over Bill Ostroff’s interactive duties. Ostroff, former president of Rodale Interactive and chief marketing officer, just recently left the company. Dave Zinczenko added [...]
In an effort to increase readers’ environmental awareness, Women’s Health and Environmental Media Association have teamed together to launch some green-focused, celeb-studded events. The magazine hopes that increasing its involvement with celebs will also increase its connection to influential women. Women’s Health is also introducing a new column, called In Focus Planet, in the July/August [...]
Among many reported losses of 2007, Rodale Inc. is one magazine publisher that saw strong growth in 2007. Its revenue rose 8% last year. Rodale Inc. publishes Runner’s World, Men’s Health, and Best Life. The family-owned company reported $632 million in revenue for the year and advertising pages increased 15% and revenue from advertising increased [...]