Condé Nast plans to launch a UK version of Wired magazine and its accompanying website sometime in the first half of next year. David Rowan, who will be the lead editor of the title, is very excited about the launch and had this to say: “When I got approached by the best magazine publisher in [...]
Jay Lauf is leaving Condé Nast’s Wired and heading over to The Atlantic, where he will try to get the 150-year-old iconic opinion and analysis journal out of the red and back into the black. Lauf is stepping in for Elizabeth Keffer’s old position of vp, publisher. Keffer will be taking over Atlantic Live, the publication’s [...]
Presto! The curious are directed from the print ad to an online follow-up for additional, deeper information. The practice uses WAP (or wireless access protocol) and requires mobile users to download free software from Scanbuy, which enables cell phone cameras to function as barcode scanners. Billboard, Car and Driver and Wired magazines have experimented with the [...]