Print Media Might Reap Benefits of Strong TV Ad Sales
June 23rd, 2008
At this point in the year, it could go either way. “It will bode well for some other media, and whether that winds up being print or online, I don’t know,” said Roberta Garfinkle, senior vp, director, print strategy, TargetCast. “The beauty of print is that they never run out of inventory.” Weeklies and fourth-quarter [...]