ABC Buys Out Ad Space in TV Guide’s August 25th Issue
August 19th, 2008
The Disney-owned television network will use the 21 pages to promote its fall schedule and overall brand. TV Guide subscription copies going to the New York and Los Angeles markets will come with a DVD of advertising, too. In 2005, Target bought out an entire issue of The New Yorker. Advertising Age (Aug. 18, 2008)