Comag Marketing Group, LLC » Wall Street Journal

New WSJ Magazine Boasts 51 Advertisers — 19 New to the Journal

Jennifer — Thu, 04 Sep 2008 21:17:59 +0000

The new luxury lifestyle magazine will be sent to a subgroup of The Wall Street Journal’s subscribers with an average household income of $265,000, beginning this Saturday. Total circ for the launch issue will be 960,000 copies: 800,000 sold by subscription and at newsstands in 17 large markets, plus 160,000 copies distributed on Fridays overseas. WSJ launches as a quarterly, with plans to go monthly next year. The New York Times (Sept. 3, 2008)

Bicycling Partners with WSJ

Greg — Thu, 31 Jul 2008 13:51:44 +0000

Bicycling magazine has partnered with The Wall Street Journal in hopes of taking advantage of the high interest in the sport following the Tour de France. The terms of the partnership include the Journal getting 24 exclusive, stage-by-stage stories from Bicycling and Bicycling getting direct access to WSJ.com’s affluent readership. Folio (July 30, 2008)

Brauchli Named New Editor Of Washington Post

Greg — Tue, 08 Jul 2008 13:25:21 +0000

Marcus W. Brauchli has officially been named executive editor of The Washington Post and will begin his responsibilities on September 8. Publisher Katharine Weymouth hopes that Brauchli’s experience as top editor of The Wall Street Journal will help The Post “navigate the new world of media.” NY Times (July 8, 2008)

WSJ Magazine Gets Set To Launch

Greg — Tue, 10 Jun 2008 14:20:14 +0000

WSJ, the glossy magazine of The Wall Street Journal, is entering the final phase of development before its September 6 release date. There are now prototype pages available, the back cover is in tact, and the magazine has over 28 advertisers. The magazine hopes to be around 100 pages long and is on schedule to launch on time. Advertising Age (June 10, 2008)

WSJ Loses Another Exec

Kim — Thu, 05 Jun 2008 20:27:44 +0000

Bill Grueskin, deputy managing editor for news at the Wall Street Journal and WSJ.com, resigned yesterday morning. He is leaving the Journal to become dean of academic affairs at Columbia University’s Graduate School of Journalism in September. He will be developing a new media center for the university. Crains New York (June 4, 2008)

Handling of Brauchli Resignation Upsets Dow Jones Committee

Kim — Wed, 30 Apr 2008 20:12:18 +0000

A report published yesterday afternoon on the WSJ website revealed that the special committee established to oversee the WSJ’s editorial integrity was upset by the handling of managing editor Marcus Brauchli’s departure. The committee felt that its members should have been notified earlier about the pressure Brauchli felt to resign. Committee members expressed the view that being informed after-the-fact went against the committee’s agreement. Under the agreement, the committee has the duty and responsibility to approve or disapprove such actions. In an effort to keep committee members happy, News Corp. officials vowed to keep them informed during the search for Brauchli’s replacement. WSJ (April 30, 2008)

WSJ Loses Top Editor

Kim — Tue, 22 Apr 2008 20:22:39 +0000

Marcus Brauchli, managing editor of the Wall Street Journal, plans to leave after only 11 months on the job. His departure comes a mere 4 months after Murdoch’s take-over of the Journal. Some speculate that Brauchli tried to find a “middle path” between the paper’s old guard and Murdoch’s new vision, but had trouble doing so. Many at the Journal feel a loss for his departure because he was the last appointed managing editor under the old Dow Jones ownership. It is speculated that publisher Robert Thomson may take over Brauchli’s postition as editor. MediaWeek (April 22, 2008)

New Wall Street Journal Lux Mag Finds Publisher

Kim — Thu, 10 Apr 2008 19:50:30 +0000

As posted below, the Wall Street Journal is launching a new luxury lifestyle magazine, simply titled WSJ. Ellen Asmodeo-Giglio was named VP, publisher. She previously spent 17 years at American Express Publishing, holding an assortment of positions. MediaWeek (April 10, 2008)

Surprise! WSJ.com to Retain Paid-Content Model

Jennifer — Thu, 24 Jan 2008 19:24:58 +0000

Speaking at the World Economic Forum in Davos, Switzerland, today, News Corp. chairman Rupert Murdoch quashed speculation he had raised in the fall that the Wall Street Journal would make all online content available at no cost. In fact, he said, that “the really special things” would probably be more expensive. (This bit of news, as it happens, is available on the free portion of the Journal’s website.) The Wall Street Journal (Jan. 24, 2008)

News Corp. is New Owner of Dow Jones

Kim — Fri, 14 Dec 2007 18:26:31 +0000

Rupert Murdoch’s News Corp. officially owns Dow Jones & Co. as of yesterday, when shareholders voted to sell the company for $5.6 billion. With annual revenue of only $2 billion, Dow Jones is actually relatively small. Speaking in terms of influence, though, it’s very big, especially in financial news. Aside from the Wall Street Journal, which ranks second in daily domestic circulation to USA Today, Dow Jones’ properties include: Dow Jones Newswires, the Dow Jones indexes, Baron’s, the Factiva information service and Marketwatch.com. Murdoch claims that he will preserve the reputation of the well-respected WSJ while making it more competitive, leading some skeptics to worry that the broadsheet will succumb to sensationalism. New York Times (Dec. 14, 2007)