Comag Marketing Group, LLC » Vogue

Emma Watson: Life After Harry Potter

Kim — Fri, 17 Jun 2011 17:36:00 +0000

You’ve watched her grow up on screen and balance her personal life with her public life. Now check out Emma Watson as the installments of Harry Potter finish up and leave her to blaze a brand new path for herself. A beauty like her will be one to keep your eye on for decades to come. Get ahead in the game of fall fashion – Vogue has all the new looks you’ll want before anyone else can get their hands on them. And get tips on how to reverse signs of aging (not that you have any)!

Magazine Tumblrs Creating Buzz

Kim — Fri, 27 May 2011 16:03:13 +0000

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions that may be too feisty for the publication itself.

Newsweek has used Tumblr to defend the publication’s sale and subsequent newsroom turnover. GQ uses Tumblr to point out impressive features in the latest print production and thinks it helps show that the magazine goes beyond fashion. However, when magazines fail to utilize the platform on an interactive level and simply as an RSS feed, as was the case for People magazine, their Tumblr fails to take off.

Tumblrs are helping create buzz around magazines and hence, attracting new readership. The Atlantic believes Tumblr has been really useful in attracting a younger audience than their website. “There are plenty of incredibly thoughtful, intelligent, creative people that publish in new media, and Tumblr as a platform tends to attract creative types; as a result, it’s been a great source for really brave thinking and brave ideas…” said Jared Keller of The Atlantic.

Business Insider (5/25/11)

The Jennifer Aniston Interview: in Vogue

Jennifer — Fri, 21 Nov 2008 19:45:09 +0000

Wow! Besides looking just spectacular on the cover of Vogue’s December issue, Jennifer Aniston is much more revealing than usual for an A-List celebrity in the interview inside. Find out how Jen really feels about Angelina Jolie, and how she is handling work, love, and life. According to the beautiful “Friend” to millions, the trick is knowing that she is right where she is supposed to be.

The big December Vogue is backed by promotions in: Publix, ACB Services, Hudson News, Borders Airport Shops, I Love LA, and Jetway Express.

PIB: Mag Ad Pages Down 10% in Third Quarter vs. 2007

Jennifer — Mon, 17 Nov 2008 22:05:46 +0000

Magazines suffered a 10 percent ad page decline in the third quarter compared to the prior-year period, according to the Publishers Information Bureau, as pharmaceutical, automotive, technology and beauty advertisers significantly retrenched. WWD (Nov. 14, 2008)

Vogue and Ebony Vie for First Michelle Obama Cover as First Lady

Jennifer — Thu, 06 Nov 2008 17:29:49 +0000

“It’s been a long-standing tradition to photograph the new first lady. So needless to say, we are very interested in working with Mrs. Obama…” is how a Vogue spokesperson put it. WWD Media (Nov. 6, 2008)

Weight of Fall Fashion Mags Declines in 2008

Jennifer — Fri, 05 Sep 2008 15:12:29 +0000

For the second year in a row, Folio: Magazine conducted their Fall Fashion Mag Weigh Off, and discovered that the group had slimmed down somewhat, year over year. Vogue was the winner, weighing in at more than three pounds and containing 580 pages of advertising — 308 of them before the editor’s letter! Folio: (Sept. 4, 2008)

Indian Edition of Vogue Causes Stir

Jennifer — Tue, 02 Sep 2008 15:44:52 +0000

A sixteen-page spread in August’s Indian edition of Vogue featured luxury goods modeled by seemingly poor Indians, creating a juxtaposition some observers deemed offensive. Editor Priya Tanna said, “You have to remember with fashion, you can’t take it that seriously … We weren’t trying to make a political statement or save the world.” The New York Times (Sept. 1, 2008)

Keira Knightley Fronts Vogue’s Fall Fashion Issue

Jennifer — Wed, 13 Aug 2008 20:12:16 +0000

Vogue’s September Fall Fashion Issue weighs in at a robust 798 pages. Even if you don’t find a “must-have” new look within it, you’ll benefit from the exercise that comes from just lugging it around. As the publication of Vogue’s September issue is one of magazine publishing’s true annual events, you would think Condé Nast wouldn’t have to promote it. Of course, they do anyway. September Vogue is backed by a stepladder at Barnes & Noble, a cash pocket promotion at BC Ferries, a floor stand promotion at Books-a-Million, and a power stacker at Borders. And those are just the bookstore/terminal accounts! Vogue will also get a boost from mainline promotions at Target and Safeway, plus loose displays at Albertsons, CVS, Duane Reade, Pathmark, State Brothers, Ralph’s and Food Emporium.

Vogue’s New Web-Reality Show

Kim — Thu, 17 Jul 2008 20:56:13 +0000

Vogue and IMG Media have teamed up to produce an elaborate web-reality series about the fashion industry. “Model.Live”, as the show is named, will follow three models as they navigate the industry, tracking them on casting calls, catwalks, and their travels during fashion week. Each of the 12 episodes will be eight minutes long and run on Vogue.tv starting Aug. 19. The series cost $3 million – about $31,000 a minute – to produce, which makes it a huge bet for Express LLC, who bought into the show as the lead sponsor. This medium hasn’t really been tested yet, but it is believed to be a promising venture. WSJ (July 17, 2008)

All Black Edition Of Italian Vogue

Greg — Thu, 19 Jun 2008 19:18:11 +0000

The July issue of Italian Vogue will feature only black models and is photographed entirely by world renowned photographer Steven Meisel. In this reversal of the normal pattern of fashion magazines, the models are all black and the topics all relate to black women in the arts and entertainment. NY Times (June 19, 2008)