Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day. There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue. These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]
Magazines suffered a 10 percent ad page decline in the third quarter compared to the prior-year period, according to the Publishers Information Bureau, as pharmaceutical, automotive, technology and beauty advertisers significantly retrenched. WWD (Nov. 14, 2008)
“It’s been a long-standing tradition to photograph the new first lady. So needless to say, we are very interested in working with Mrs. Obama…” is how a Vogue spokesperson put it. WWD Media (Nov. 6, 2008)
For the second year in a row, Folio: Magazine conducted their Fall Fashion Mag Weigh Off, and discovered that the group had slimmed down somewhat, year over year. Vogue was the winner, weighing in at more than three pounds and containing 580 pages of advertising — 308 of them before the editor’s letter! Folio: (Sept. [...]
A sixteen-page spread in August’s Indian edition of Vogue featured luxury goods modeled by seemingly poor Indians, creating a juxtaposition some observers deemed offensive. Editor Priya Tanna said, “You have to remember with fashion, you can’t take it that seriously … We weren’t trying to make a political statement or save the world.” The New York [...]
Vogue and IMG Media have teamed up to produce an elaborate web-reality series about the fashion industry. “Model.Live”, as the show is named, will follow three models as they navigate the industry, tracking them on casting calls, catwalks, and their travels during fashion week. Each of the 12 episodes will be eight minutes long and run on [...]
The July issue of Italian Vogue will feature only black models and is photographed entirely by world renowned photographer Steven Meisel. In this reversal of the normal pattern of fashion magazines, the models are all black and the topics all relate to black women in the arts and entertainment. NY Times (June 19, 2008)