Circ Reevaluation For Bonnier’s Ski Titles
June 27th, 2008
Bonnier Corp’s ski titles are reevaluating their circulation model, in the face of increase paper and delivery costs. Skiing will cut its rate base 25%, while Ski magazine plans to cuts its base by 11%. “The rate bases will be cut by slashing the titles’ dependence on verified circulation, which accounted for 56 [...]