Posts Tagged ‘TV’

Print Media Might Reap Benefits of Strong TV Ad Sales

June 23rd, 2008

At this point in the year, it could go either way.  “It will bode well for some other media, and whether that winds up being print or online, I don’t know,” said Roberta Garfinkle, senior vp, director, print strategy, TargetCast.  “The beauty of print is that they never run out of inventory.”  Weeklies and fourth-quarter [...]

Esquire and the MOJO HDTV Network to Partner

November 28th, 2007

The magazine and network will jointly produce and distribute interstitial-short video segments on style tips and the like under the branding “Take It from Esquire,” which will be carried during MOJO’s prime time programming and on the websites of both outlets.  MOJO will also purchase advertising in the magazine, both to promote the joint program and [...]