Posts Tagged ‘Time’

Time Swaps the Border

April 17th, 2008

In its 84-year history, Time has only veered away from its signature red border one time.  After the September 11 attacks, Time ditched the usual border for a black one.  And for the 3rd annual special environmental issue, Time is swapping border colors again.  For the April 28th issue, they’re going green.  In a letter [...]

Whither the Newsweeklies?

April 4th, 2008

The WSJ takes a look at what has brought about the need for Newsweek to shed some 20% of its staff this week.  Time magazine made large cuts last year.  “While circulation for both Newsweek and Time has remained flat, at around 3.1 million and 4 million per issue, respectively, the number of advertising pages [...]

Newsweeklies Made Changes in 2007 — But Are They Enough?

March 17th, 2008

Time, Newsweek and U.S. News & World Report all made changes last year, and seem to be carving out slightly diferent niches within the category.  Time is offering more opinion, for instance, while U.S. News & World Report is upping its “news-you-can-use” service offerings.  The Pew Research Center’s Project for Excellence in Journalism takes note of [...]

Sen. Chuck Schumer Touts Dems’ Use of New Media

March 4th, 2008

The New York Democrat attributes his party’s success at fundraising and youth outreach to its adaptations to the demise of “old media” outlets.  By way of illustration, the Senator suggested that, “Hardly anyone” reads Time and Newsweek anymore.  Business & Media Institute  (Feb. 29, 2008)

NYT Reports on Fas-Fax Release — Notes Stabilization in Newsweekly Category

February 12th, 2008

While focusing on sales gains among the celebrity news titles, the NYT also notes that the sales of newsweeklies held firm in 2007.  Time’s circ declined early in the year, due in part to a price increase and new marketing strategy, but then held steady at 3.3 million.  Total circ for Newsweek and U.S. News & World Report were [...]