Richard Stolley, whose illustrious career included the purchase of film footage of John Kennedy’s assassination the day after the crime from Abraham Zapruder and who later was founding editor of People magazine, has returned to the business. Now, at 79, he is a contributing writer for People, based at his retirement home in Santa Fe, NM. In an interview [...]
A memorial service is planned for April 5th in Fairfield, CT. After his retirement from Time Inc., during a 1987 interview, Durrell summed up the story of People from a circulator’s perspective in a mere half-dozen words, “The sales far exceeded our expectations.” The cover of the 1974 national launch issue, featuring Mia Farrow, appears [...]
The cryptic quote from Time Warner’s new CEO Jeff Bewkes about the prospects of his company’s publishing business during Wednesday’s conference call is available here. Folio: (Feb. 7, 2008)
In response to a question, a senior executive leading Time Warner’s 4th quarter and full year 2007 conference call this morning suggested that its publishing business held the prospect of generating good returns in the middle term, particularly by extending from print into digital platforms, but that management and investors were waiting for a demonstration of [...]
The public education program encourages New Yorkers to recycle magazines and catalogs in order to help the city meet its ambitious solid waste management goals. Mayor Michael Bloomberg announced the NYC launch yesterday. ReMix got its start when Time Inc. and Verso Paper found that only 17 percent of sold magazines were recycled, versus 95 [...]
An Australian newspaper reports that the 128-year-old magazine was shopped around to Lachlan Murdoch, Time Inc, Fairfax Media and News Limited, publisher of NEWS.com.au, before its closure was abruptly announced yesterday. The Daily Telegraph (Sydney, Australia) (Jan. 25, 2008)
Writing in Circulation Management, Kristina Joukhadar doesn’t really handicap the new Time Inc. service’s success odds, but she does pose seven questions likely to be on the minds of consumer marketers to Maghound President Dave Ventresca. Among other things, his answers reveal: that the major fulfillment houses (Time Customer Service, CDS and Palm Coast/Kable) are ready [...]
The title is succeeding, in part, by eschewing the worst kind of star and starlet excess, and carving a niche as the “safe” celebrity title. Publisher Michell Myers says the the magazine will look to extend its advertising reach into consumer electronics and technology in the year ahead. Women’s Wear Daily (Nov. [...]
At Time Inc., Mary Gallatin has joined Fortune magazine as global marketing director and Susie Bidel has become marketing director for Money magazine. She had been FSB: Fortune Small Business brand development director. Personnel changes at other publishers are also listed in Folio: magazine’s “People on the Move.” Folio: (Nov. 29, 2007)
Nike made a three-day, site-wide buy on Hearst-owned Kaboodle.com, concluding at the end of “Cyber Monday,” yesterday. American Express is sponsoring Time Inc.’s In Style Shopping and ShopStyle.com. The Holidays are traditionally a time for retailers to experiment with their advertising. This year, Nordstrom and Wal-Mart are sending text messages to customers who’ve singed up [...]