Speaking at the Folio: Show in Chicago, Time publisher Ed McCarrick said that online advertising currently accounts for ten percent of revenue, but he thinks that number will increase to 35 percent eventually. “We’re putting together a multifaceted approach and it’s no longer clean in terms of one media being separate from another.” McCarrick [...]
Time Inc. will us the fourth of Life’s nine lives in a new, online venture with Getty Images that will allow consumers to download photographs from renowned photographers to use for non-commercial purposes. allto launch next year. “The partnership, which will go under the corporate name See Your World Llc, will bring back the life.com [...]
In an amusing example of mega-conglomerate non-synergy, one Time Warner property (Entertainment Weekly, published by Time Inc.) fronted the star of an upcoming movie by another Time Warner property (studio Warner Bros.) on the cover of its Fall Preview issue , even though the movie’s release had been pushed back from November to next July. The actor involved [...]
Time Inc. announced today that it has agreed to acquire QSP Inc., a youth group’s fund raising company that sells magazine subscriptions, from the Reader’s Digest Association for $110 million in cash. Folio (August 7, 2008)
Time Inc. has named John Donnelly publisher of Money magazine, making him the third to lead sales for the title in the past year. He succeeds Brett Wilson, who left after just 10 months on the job. Previously, Donnelly was associate publisher for the Fortune Money Group, to which Money belongs. His new role begins [...]
The New York Times’ Stephen J. Dubner raises some interesting questions about Time Inc.’s new, Netflix-like Maghound.com online magazine service. Chief among them – do readers really want to trade in and out magazines the way they do movies? (Doesn’t the industry make a lot of hay out of readers’ deep connections to particular titles?) Dubner does see Maghound’s [...]
As of 2006, Katherine Rizzuto had been publisher of Brides, Modern Bride, Elegant Bride, and Your Prom. But under Bill Wackermann’s new authority, each title in the bridal bundle was set free this past March, to strengthen their individuality. The unbundling left Rizzuto as publisher of Brides only, while her associate publisher, Jennifer [...]
Designed to rival the likes of WebMD.com, Steve Case’s Revolution Health, and AOL Body; Health.com will roll out on May 19. To set itself apart from the others, Health.com will also feature patient testimonials and, in the future, a recipe database, message boards, health news, and weight-loss tools. The website will have a search tool [...]
Warner Bros. Television Group and Time Inc.’s Essence Communications are working together to make Essence magazine a multiplatform brand. This summer’s re-launch of Essence.com will be the new duo’s first project. It will serve as a launching pad for new TV and Internet programming aimed at reaching 18-49 year-old, Black women. The re-launch stems from a [...]
Richard Stolley, whose illustrious career included the purchase of film footage of John Kennedy’s assassination the day after the crime from Abraham Zapruder and who later was founding editor of People magazine, has returned to the business. Now, at 79, he is a contributing writer for People, based at his retirement home in Santa Fe, NM. In an interview [...]