Comag Marketing Group, LLC

Tumblr, a rapidly maturing microblogging platform recently passed 250 million page views per day.  There are currently at least 61 publications active on the platform, including Newsweek, GQ, The Atlantic, Vanity Fair, The Economist, and the most followed, Vogue.  These publications use Tumblr as a behind-the-scenes look at the magazine, an outlet for voicing opinions [...]

In an interview, Folio: talks marketing strategy with Alan Press, The Economist’s senior vice president of marketing.  Folio: Sept. 3, 2009

Efforts to appeal to younger audiences seem to be paying off for The Economist.  Two US students have created a rap about the business title, with lyrics like “The style in which they write is simple and concise, how do they get their sentences so precise?”  Ike Edgerton, who created the rap with Chris Misa, says he’s [...]