The 150 year old magazine, The Atlantic, will be trying something completely new with their July/August issue and dedicating it entirely to “ideas.” In an effort to revitalize the magazine, The Atlantic will be offering themed issues that will focus on politics and people shaping the future, in addition to the already published State [...]
Jay Lauf is leaving Condé Nast’s Wired and heading over to The Atlantic, where he will try to get the 150-year-old iconic opinion and analysis journal out of the red and back into the black. Lauf is stepping in for Elizabeth Keffer’s old position of vp, publisher. Keffer will be taking over Atlantic Live, the publication’s [...]
The magazine also plans to move its sales and marketing operations from Washington DC to New York City. Justin Smith, the president of Atlantic Media, has recently prepared a five-year plan to return the venerable title to profitability. He expects to do some hiring in NYC, depending on how many DC staffers elect to make the [...]