Comag Marketing Group, LLC » Tesco Fresh & Easy Neighborhood Markets

Tesco Has Slowed — Not Stopped — its U.S. Introduction

Jennifer — Tue, 08 Sep 2009 16:15:03 +0000

Although the company announced in the spring that it had put the second stage of its U.S. Fresh & Easy introduction on hold, Tesco is still opening stores and building a distribution depot in an industrial park in Stockton, CA, to service new northern California stores when they open. Plus, “property brokers say Fresh & Easy has been increasingly interested in buying rather than leasing sites, given the current slump in commercial real estate prices in the region.” The Financial Times (UK) Sept. 8, 2009

Tesco Tallying Positive Reviews from Shoppers

Jennifer — Wed, 14 May 2008 17:21:22 +0000

Independent interviews with 700 shoppers conducted by Execution Research in Los Angeles, Las Vegas and Phoenix found strong, positive reaction to Tesco’s Fresh & Easy Neighborhood Markets. A majority of those polled rated the chain ahead of Trader Joe’s and Whole Foods in terms of freshness, and ahead of Wal-Mart for value. The researchers went so far as to say that “…Fresh & Easy is the new cult retailer.” This is Money (UK) (May 13, 2008)

Wal-Mart to Test Smaller Grocery Format in Arizona

Jennifer — Mon, 14 Jan 2008 20:48:08 +0000

Tesco’s entry into the U.S. supermarket business apparently did not go unnoticed in Bentonville, AR. Wal-Mart has confirmed plans to open four new stores half the size of their Neighborhood Market format in the Phoenix area. The stores will be called Marketside. Dow Jones Newswires (Jan. 14, 2008)

Is Safeway Going to Take on Tesco in Small-Format Stores?

Jennifer — Tue, 11 Dec 2007 17:34:02 +0000

SupermarketNews.com writes that the retailer has reportedly hired Cornish & Carey Commercial, a Santa Clara, CA-based real estate brokerage, to find 20,000-square-foot locations in the San Jose area. In September, Steve Burd, Safeway chairman, president and chief executive officer, said that his company would monitor Tesco’s experience with the small-store format and consider a competitive response. Supermarket News (Dec. 11, 2007)