Independent interviews with 700 shoppers conducted by Execution Research in Los Angeles, Las Vegas and Phoenix found strong, positive reaction to Tesco’s Fresh & Easy Neighborhood Markets. A majority of those polled rated the chain ahead of Trader Joe’s and Whole Foods in terms of freshness, and ahead of Wal-Mart for value. The researchers went so far as to say [...]
Tesco’s entry into the U.S. supermarket business apparently did not go unnoticed in Bentonville, AR. Wal-Mart has confirmed plans to open four new stores half the size of their Neighborhood Market format in the Phoenix area. The stores will be called Marketside. Dow Jones Newswires (Jan. 14, 2008)
SupermarketNews.com writes that the retailer has reportedly hired Cornish & Carey Commercial, a Santa Clara, CA-based real estate brokerage, to find 20,000-square-foot locations in the San Jose area. In September, Steve Burd, Safeway chairman, president and chief executive officer, said that his company would monitor Tesco’s experience with the small-store format and consider a competitive response. Supermarket News (Dec. [...]