Comag Marketing Group, LLC

Among the biggeest tweaks Tesco is making at its Fresh & Easy stores is the addition of 250 new, private-label products, including prepared meals, juices, brewed teas, yogurts and ready-to-grill meats.  Private label goods account for roughly 50% of the items in Fresh & Easy locations, but 75% of the sales.  Also coming is bright-colored signage [...]

Speaking at a conference in Phoenix, Adam Mayfield, Tesco’s director of real estate, said that Phoenix’s Eastern Valley region could easily support 100 stores, almost three times the number the scheduled to open, according to the company’s previously announced plans.  Mayfield elaborated, saying that Tesco might open store locations only two miles apart, providing roughly one store [...]