Target has opened a newsstand on its website for digital issues, in partnership with Zinio. The digital editions, which can be viewed within a web browser or through a downloadable application from Zinio, are meant to look — if not feel — like the print magazines they are replacing.
The Disney-owned television network will use the 21 pages to promote its fall schedule and overall brand. TV Guide subscription copies going to the New York and Los Angeles markets will come with a DVD of advertising, too. In 2005, Target bought out an entire issue of The New Yorker. Advertising Age (Aug. 18, 2008)
Looking forward, Target Chief Financial Officer Doug Scovanner said that comparable-store sales are expected to rise 2 percent to 3 percent for the full year of 2008, but that that prediction is based on easier comparisons to the weak end of 2007, not any expected economic rebound in the near-term. The New York Times (Feb. 26, 2008)