Maghound.com, Time Inc’s online subscription service for magazines, is finally set to launch this September, after nearly 4 years of development. So far, 280 titles are currently online with the service, with hopes to have 300 participating by the launch, and 400 by the end of the year. The site lets users choose titles from [...]
Classic Rolling Stone covers from the past 40 years are currently being sold in T-shirt form at Macy’s around the country. Shirts with covers featuring Jimi Hendrix, Kurt Cobain, Kid Rock and The Beatles can be purchased for $36 and buyers will also receive a year’s subscription to the magazine. Gary Armstrong, chief marketing officer [...]
The Bonnier Corporation’s Parenting magazine is offering a new program that will allow subscribers to receive money back when they buy from certain online retailers. These cash back rewards will typically range between 5-7 percent but can get as high as 28 percent. With this new reward program, Parenting hopes to put a [...]
For one month, Paste magazine let new subscribers pay what they wanted for a year-long subscription to the magazine. The offer ran online shortly after Thanksgiving, and added 28,000 new subscribers to its list. The pay-what-you-want offer averaged $4.00 for a year-long subscription. Tim Regan-Porter, Paste’s president, told Folio the deal was a huge success, in [...]
The headwinds against paid web content are strong — the NYT recently canned the practice and Rupert Murdoch is considering doing the same thing at the WSJ — but Consumer Reports is making a go of it. Total print circulation and single copy sales have also grown since 2004: total circ up by 400,000 to 4.3 million units per month [...]