Advertisers in ESPN The Magazine that buy three more pages than a year ago will also receive exposure on the ESPN Network, as part of an opportunity the company is calling “Magavision.” New advertisers that purchase three pages and returning customers that add three pages to their total will qualify for the free on-air sponsorship [...]
Sports Illustrated‘’s Golf.com attracted over 1.1 million unique users on Monday, more than doubling the traffic on a normal day. The high traffic is no doubt a result of Tiger Woods’ historic performance in the U.S. Open this past weekend and Monday afternoon. Publisher Charlie Kammerer says ad revenue was up 67 percent over last [...]
ESPN announced yesterday that they are acquiring Student Sports Inc., a high school-focused digital media and event production company. This is the latest edition in ESPN’s high school initiative, ESPN Rise. The exact terms of the deal were not disclosed, but ESPN will now control StudentSports.com, DyeStat.com and more than 160 events, like the Nike [...]