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The Next-Gen Predator in ‘Popular Science’

Jennifer — Wed, 05 Aug 2009 14:16:59 +0000

Popular Science tackles the thorny issue of remote-control warfare and, in particular, the intensified efforts to train thousands of drone pilots to fly them, immediately. As usual, Bonnier’s science title ranges far and wide. The September issue covers hot new products, such as a 41-inch wraparound computer display (ideal for gaming), profiles of high-school-dropout inventors and a great piece of service journalism about college programs with lots of hands-on training in the sciences and technology. Then, there is this item for the truly ambitious: “How to Make a Star.” (No, we don’t mean the American Idol kind.)

MythBusters Guest-Editing Popular Mechanics

Jennifer — Thu, 30 Jul 2009 14:35:02 +0000

They’re sharpening their pencils and polishing their prose… The MythBusters are guest-editing the September issue of Popular Mechanics! Discovery channel stars Jamie Hyneman and Adam Savage will share their wildest projects and smartest shortcuts, and delight readers with their tenacious curiosity on every page. This guest-editing “match made in heaven” represents the kind of multi-platform cross promotion that can really move magazines. Please help us make the most of this special sales opportunity by ensuring full distribution and prominent display of Popular Mechanics’ September issue.

Pop Sci’s 3rd Annual Invention Awards in June…

Jennifer — Tue, 05 May 2009 18:54:22 +0000

Award winners include a faster tank, a skyscraper-escape harness and a better catheter, so we’re not talking all fun, cool toys here. Popular Science celebrates innovation and discovery in all of its guises. Not to worry, though. The June issue does feature 23 hot products so you can get your gadget-geek on!

Pop Sci Details Revamp of Army’s Black Hawk

Jennifer — Wed, 11 Mar 2009 16:03:18 +0000

Popular Science’s “How it Works” cover package fronts the Army’s Black Hawk helicopter, which is getting an upgrade from manufactucturer Sikorsky after 30 years of service. The new and improved Black Hawk gets more power — 3,988 horsepower — generates lift from stronger, composite rotors, and becomes the Army’s first fly-by-wire helicopter. Of course, the “How it Works” feature covers much more than military hardware. NASA’s new, astronaut escape pod and a kickin’ power drill by Hitachi are but two examples…

Popular Science’s Biggest Issue of the Year…

Jennifer — Thu, 04 Dec 2008 20:30:38 +0000

Bonnier Corporation’s venerable science magazine typically turns in its best performance with the January issue — partly on the strength of its predictions for the coming year. We expect no less in January 2009.

Popular Science Know-It-Alls

Jennifer — Tue, 09 Sep 2008 19:20:26 +0000

This month’s Popular Science will turn readers into instant experts on questions you never knew you wanted answers for. Pick up the issue to find out why flights get cancelled, if sloths are actually lazy, if alpha males always get the ladies, why Saturn’s rings aren’t visable, and so much more!