P&G Taps Oprah and Salma Heyek for Pampers Vaccine Promotion
April 8th, 2008
In what may be P&G’s biggest public-relations ad play ever, the CPG giant will donate one tetanus shot to an expectant mother for each package of specially marked Pampers diapers sold in August. Yesterday, Oprah Winfrey announced the Unicef campaign on television show, along with Salma Heyek, who is spokesperson for the effort. The star [...]