Adam Moss, editor-in-cheif for New York magazine said earlier this week that sales play a very small part in picking a cover for his magazine. Sales only fluctuate a tiny bit from month-to-month, cover-to-cover. New York magazine is very much a subscription magazine. Moss said that covers should ultimately be chosen for his magazine by [...]
New York magazine has achieved a 3.4% increase in single copy (newsstand) sales for the first half of 2008, even after raising its cover price by 20%. Lindsay Lohan, Hilary Clinton, and Eliot Spitzer were among some of the subjects used as featured stories that led to the strongest selling issues. Also, the number of [...]
Since the news of Brett Favre’s unretirement, the Green Bay Press-Gazette has seen a boost in web traffic, reader comments, and single-copy sales, according to the paper. However, the paper’s sales of retirement-related merchandise such as reprints of a special edition from the day he announced his retirement, copies of editions marking high-points in his [...]
Summer giveaways are the hottest thing right now for women’s magazines such as Marie Claire, Tatler, Glamour, and many more. On the carefully designed covers, potential buyers are enticed with offers for free sunglasses, bags, and flip flops with just a purchase of the magazine. While giving away free products is very expensive, the boost [...]