On April 30, David Willey took over as the American Society of Magazine Editors’ president. He succeeds ASME former president and Glamour editor Cindi Leive. She will remain on the board for two years as ex-officio president, a spot previously filled by Mark Whitaker. Willey, a senior vp of Rodale and editor of Runner’s World and editorial [...]
Rodale recently launched a website, welcomerunners.com, that helps runners find training tips and book flights. By connecting the two, Runner’s World broke new airline business with a multiplatform deal for JetBlue Airlines. Running and traveling may seem disconnected, but many running fanatics want to experience new places in their running. While most enthusiast titles’ ad pages are [...]
Among many reported losses of 2007, Rodale Inc. is one magazine publisher that saw strong growth in 2007. Its revenue rose 8% last year. Rodale Inc. publishes Runner’s World, Men’s Health, and Best Life. The family-owned company reported $632 million in revenue for the year and advertising pages increased 15% and revenue from advertising increased [...]