Posts Tagged ‘Rodale’

Instant Shelter Mag: Add Word “Living” to Your Title

November 28th, 2007

The NYP’s Keith Kelly says it may not be quite so easy — at least not on a regular frequency.  Rodale is distributing 400,000 copies of the premiere issue of Men’s Health Living, but is mum about a next issue.  And Vogue Living published single issues in 2005 and 2006 before upping the frequency to 2X [...]

Fewer Audited Titles Helping to Relieve the Over-Circulated Consumer Magazine Industry

November 3rd, 2007

Looking at the first half ABC numbers, Baird Davis notes the newsstand to subscription source ratio dropped to a new low of 17.2 percent.  But he saw some good news in the overall circulation picture.  Sales losses resulting from a 13 percent decline in the number of audited titles have been largely made up for [...]