Comag Marketing Group, LLC » Rodale

Rodale Has Strong Second Quarter

Greg — Thu, 07 Aug 2008 14:03:58 +0000

Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given the industry’s recent struggles. Folio (August 7, 2008)

Rodale Partners With Microsoft Ad Network

Greg — Thu, 10 Jul 2008 13:24:12 +0000

Microsoft has made a deal with Rodale to provide contextual and paid search advertising services for the publisher’s health and wellness sites. Microsoft will include Rodale in its network of syndicated advertising partners in the Microsoft Advertising Portfolio, which is served up on the adCenter platform. This technology strategically places ads contextually within similar articles. Folio (July 9, 2008)

Rate Base Increase At Women’s Health

Greg — Mon, 16 Jun 2008 13:35:48 +0000

Women’s Health has announced it will raise its rate base by 23 percent, the 5^th time the magazine has raised its rate since October 2005. WH has seen a 47 percent increase in total paid circulation, a 33 percent increase in ad pages through June, and ad revenue has reached $15.5 million, a 133 percent increase over last year. Rodale reports that there will be a number of key changes in the editorial staff to account for this increase in rate base. Folio (June 13, 2008)

Exec Shakeup at Rodale

Kim — Wed, 11 Jun 2008 16:17:19 +0000

Rodale has decided to move around some execs in order to stregthen its growing e-commerce, international, and Men’s Health businesses. Gregg Michaelson has been promoted to executive vp, customer marketing and will take over Bill Ostroff’s interactive duties. Ostroff, former president of Rodale Interactive and chief marketing officer, just recently left the company. Dave Zinczenko added editorial leadership of Women’s Health. And Steve Madden was promoted to vp, editorial director, Rodale International. MediaWeek (June 6, 2008)

ASME Elects New Members, Including New President

Kim — Thu, 01 May 2008 19:47:47 +0000

On April 30, David Willey took over as the American Society of Magazine Editors’ president. He succeeds ASME former president and Glamour editor Cindi Leive. She will remain on the board for two years as ex-officio president, a spot previously filled by Mark Whitaker. Willey, a senior vp of Rodale and editor of Runner’s World and editorial director of Running Times, is the first president of the organization to be based out of NYC in almost 10 years. Other two-year term additions to ASME include People managing editor Larry Hackett, Popular Mechanics editor Jim Meigs, and Ladies’ Home Journal editor Diane Salvatore. ASME also reelected the following officers for their second 1-year terms: Elle editor Roberta Myers, New York editor Adam Moss, and Self editor Lucy Danziger. MediaWeek (April 30, 2008)

Promotion at Rodale Leads to Speculation About Possible Sale

Jennifer — Tue, 29 Apr 2008 14:42:51 +0000

The promotion of Chris Lambiase, vp and publishing director of Bicycling, to vice president and group publisher of the publishers’ running and cycling titles has led some staffers to fret that the group may be sold off. Lambiase ran Backpacker magazine back in 2006, when it was sold to Active Interest Media. Although Rodale denies that any of its magazines are for sale, one anonymous soucre quoted by Folio said he wouldn’t be shocked since the publisher is “…slowly getting out of the special interest field and going to books with large circ.” Folio: (Apr. 29, 2008)

Women’s Health to Sport More Green

Kim — Mon, 14 Apr 2008 18:58:16 +0000

In an effort to increase readers’ environmental awareness, Women’s Health and Environmental Media Association have teamed together to launch some green-focused, celeb-studded events. The magazine hopes that increasing its involvement with celebs will also increase its connection to influential women. Women’s Health is also introducing a new column, called In Focus Planet, in the July/August issue. The title hopes that increasing the green content will help it appeal more to a wider range of advertisers. So far, they have picked up Aveda and Keen Footware as new clients. MediaWeek (April 14, 2008)

Runner’s World and JetBlue Help Readers Get Where They Want to Go

Kim — Mon, 14 Apr 2008 18:35:21 +0000

Rodale recently launched a website, welcomerunners.com, that helps runners find training tips and book flights. By connecting the two, Runner’s World broke new airline business with a multiplatform deal for JetBlue Airlines. Running and traveling may seem disconnected, but many running fanatics want to experience new places in their running. While most enthusiast titles’ ad pages are declining, Runner’s World’s are steadily on the uprise. MediaWeek (April 14, 2008)

Condé Nast the Proud Parents of NMA Nominations

Kim — Thu, 20 Mar 2008 15:52:21 +0000

Thirty-Six of Condé Nast’s titles were recognized with National Magazine Award nominations. Hearst and Time, Inc. both received 7 nominations each. National Geographic Society received 6. And Rodale, four. Twenty-five winners will be announced on May 1, 2008. MediaWeek (Mar. 19, 2008)

John McCarthy is the New Vice President, Rodale Direct

Jennifer — Fri, 29 Feb 2008 20:32:23 +0000

He will manage direct-to-consumer marketing for Women’s Health, Best Life, Runner’s World, Running Times, Bicycling, and Mountain Bike, including subscription marketing, book marketing, and circulation management. Previously, he had been vice presdient, consumer marketing at Source Interlink Media. MinOnline (Feb. 27, 2008)