Rodale increased its print advertising revenues 8.3% for the second quarter of the year compared to 2007. While advertising pages also increased, they only saw a slight gain of 0.5% compared to the second quarter of last year. While they may seem small, both of these increases should be viewed as extremely good news, given [...]
Microsoft has made a deal with Rodale to provide contextual and paid search advertising services for the publisher’s health and wellness sites. Microsoft will include Rodale in its network of syndicated advertising partners in the Microsoft Advertising Portfolio, which is served up on the adCenter platform. This technology strategically places ads contextually within similar [...]
Women’s Health has announced it will raise its rate base by 23 percent, the 5th time the magazine has raised its rate since October 2005. WH has seen a 47 percent increase in total paid circulation, a 33 percent increase in ad pages through June, and ad revenue has reached $15.5 million, a 133 percent [...]
Rodale has decided to move around some execs in order to stregthen its growing e-commerce, international, and Men’s Health businesses. Gregg Michaelson has been promoted to executive vp, customer marketing and will take over Bill Ostroff’s interactive duties. Ostroff, former president of Rodale Interactive and chief marketing officer, just recently left the company. Dave Zinczenko added [...]
On April 30, David Willey took over as the American Society of Magazine Editors’ president. He succeeds ASME former president and Glamour editor Cindi Leive. She will remain on the board for two years as ex-officio president, a spot previously filled by Mark Whitaker. Willey, a senior vp of Rodale and editor of Runner’s World and editorial [...]
The promotion of Chris Lambiase, vp and publishing director of Bicycling, to vice president and group publisher of the publishers’ running and cycling titles has led some staffers to fret that the group may be sold off. Lambiase ran Backpacker magazine back in 2006, when it was sold to Active Interest Media. Although [...]
In an effort to increase readers’ environmental awareness, Women’s Health and Environmental Media Association have teamed together to launch some green-focused, celeb-studded events. The magazine hopes that increasing its involvement with celebs will also increase its connection to influential women. Women’s Health is also introducing a new column, called In Focus Planet, in the July/August [...]
Rodale recently launched a website, welcomerunners.com, that helps runners find training tips and book flights. By connecting the two, Runner’s World broke new airline business with a multiplatform deal for JetBlue Airlines. Running and traveling may seem disconnected, but many running fanatics want to experience new places in their running. While most enthusiast titles’ ad pages are [...]
Thirty-Six of Condé Nast’s titles were recognized with National Magazine Award nominations. Hearst and Time, Inc. both received 7 nominations each. National Geographic Society received 6. And Rodale, four. Twenty-five winners will be announced on May 1, 2008. MediaWeek (Mar. 19, 2008)
He will manage direct-to-consumer marketing for Women’s Health, Best Life, Runner’s World, Running Times, Bicycling, and Mountain Bike, including subscription marketing, book marketing, and circulation management. Previously, he had been vice presdient, consumer marketing at Source Interlink Media. MinOnline (Feb. 27, 2008)