Skeptical media-buyers can rest easy now that a new study by McPheters & Co. has been done to uncover where public-place magazines reach the largest and most-engaged audiences. The study, which was funded by Bonnier Corp., BusinessWeek, CMS, Conde Nast, Hachette Filipacchi Media, Meredith Corp., Magazine Publishers of America, Time Inc., Primedia, Reader’s Digest, and TV Guide; [...]
The new look is believed to be mainly the work of recently-departed editor-in-chief Jackie Leo, but also relfective of new ceo Mary Berner’s wish to skew younger, as part of a planned 10-to-8 million rate base reduction. Expect additional tweaks and changes ahead. New RD editor-in-chief Peggy Northrop upgraded frequently while at More magazine. minOnline (Dec. 10, 2007)
Looking at the first half ABC numbers, Baird Davis notes the newsstand to subscription source ratio dropped to a new low of 17.2 percent. But he saw some good news in the overall circulation picture. Sales losses resulting from a 13 percent decline in the number of audited titles have been largely made up for [...]